When Virgin Atlantic wanted to strengthen their in-flight entertainment experience with a unique new face and personality, we delivered glamour, warmth and irreverent cheekiness in one confident package.

With a desire to reflect a modern, sexy and fun brand personality synonymous with Virgin’s innovative and friendly cultural ethos, we were briefed to create the new channel branding, including name, logo and animated idents for use on-screen and in print.

‘We all felt that the name ‘Vera’ sat comfortably with Virgin Atlantic’s brand heritage and feminine allure. The logo was a natural extension of the corporate brand identity, with an elegant sweep of the ‘a’ to reflect the effortlessness of their service’. – Lee Fasciani, Co-founder and Creative Director, Territory Projects

Key to the success of the project was a series of animated idents and branded animations that celebrate the entertainment channel’s content and brands with warmth, humour and sense of fun.

To help the Virgin Atlantic brand team promote and iterate the Vera product over time, we created a concise set of guidelines detailing typography, colour, scale, application of the marque and animated assets.